Thursday, August 5th, 2010
Devizes Children’s Centre is a project we got involved in through Patricia Harper of PHaros Marketing. Pat helps Devizes with a lot of their copywriting and marketing and we’ve worked with Pat on a number of projects before. So when they needed a new website that they could update themselves as well as produce regular news articles, of course the answer was WordPress and Godjira!
We worked with Pat and Stephen Richardson of DesignMix to put together a design that fitted their existing corporate style. While the site was building we put up another temporary site to fill the gap as well as manage the transfer of the domain name to our servers and setting up all the email accounts for the centre.
This isn’t the first time we’ve worked with Pat. We also built WordPress site for The Rural Needs Initiative, another SureStart Children’s Centre in Marlborough and Tidworth. (Godjira are working on another SureStart Centre in Chippenham too).
To help the Children’s Centre staff get to grips with WordPress we provided on site WordPress training as well as user manuals for the site and the associated forum.
We have delivered a really useful and flexible site that the Children’s Centre can use to publicise their courses and events. We have also shown about how nicely we play with others and how linking up with copywriters and graphic designers can help everyone to get the best out of their website and on-line marketing.
Wednesday, July 7th, 2010
The Orbit research website came about because of one of John’s past lives as a Project Manager for a medical imaging company. Orbit were part of the team that were responsible for getting medical images from the mobile MRI and CT trucks around Birmingham via satellite to Budapest and then back to Birmingham and Cardiff. Orbit provided the mobile satellite equipment and the satellite infrastructure. John did stuff like crawl around on the back of unfinished MRI trucks with network cables and set up 12 servers in a week as well train Radiologists in Budapest and Birmingham.
Anyway. Orbit wanted a new website and were referred to Godjira from John’s old employer Pukka-j. Gavin at Orbit wanted more than just a website that sat there and was interested in the marketing methodology that goes with a news driven site.
We have provided Orbit with a WordPress driven site that lets them edit and add as much content as they want. We also split their main product offerings down to three target areas presented on the front splash screen with a bit of funky JavaScript driven image swapping.
Being WordPress, the site is Google focussed and does clever stuff like feed an RSS feed out to populate a Facebook fanpage. We also included the LiveZilla live support software, so now if you want to know anything about Satellite Internet solutions, you can chat live with a genuine bona fide expert in Gavin Foster. We also set up a mailing list based on the RSS feed using FeedBurner.
We really liked working with Orbit. Gavin has some great expressions for common computer issues. Such as user error being “Finger Trouble” and VOIP phones being “scramblers”. We hope to continue the relationship and look forward to helping Orbit with their online marketing for years to come.
Tuesday, April 6th, 2010
What Happens when your website goes live?
Making your site Visible to Google
Page Titles, descriptions and keywords
As part of the initial setup service Godjira will create and edit your main page keywords and description. These are important hidden fields that help search engines find and index your site
Register and Verify with Google, Yahoo and Bing
Godjira will register and verify your site with Google, Yahoo and MSN/Live search engines. This involves adding your site to the webmaster tools section at Google and including a verification code in the page.
XML Sitemap
Godjira create an XML sitemap for your site. This is a coded map of all the pages in your site that the major search engines use to help them index the site. Google encourages you to use a sitemap to help them.
Google Analytics
Godjira will create a Google analytics account and include the counter code on each page of your website.
You can link the analytics to your own Google account (if you have one) or get the report emailed to you on a monthly basis.
Control Panel login
Sites hosted on Godjira’s servers at Heart Internet come with their own Control panel login at http://www.control.godjira.co.uk
There you can manage as many of the details of your site as you like including your email settings.
Renewal
Godjira charge an annual fee for hosting your website. That fee includes the renewal of one .co.uk domain name. Domain names registered on your behalf by Godjira automatically renew, so you don’t need to worry about losing them.
Domain name control
Godjira always make sure the domain name is registered to you. That way you can have control about what you do with your domain name and if you want to move it, it is easy for you to do so.
Note on keywords:
Keywords should be used throughout each web page on your site. They should be repeated in the title, the meta description, the meta keywords, the main heading of the page and in the main text of the page. Keywords should reflect the words that people search for on a search engine. Each page should have a different title, description and keyword selection.
Including lots of keywords and repeating keywords in hidden text is considered bad practice.
Additional Services
Godjira offer additional services to help you market and maintain your website.
We can provide a regular monthly maintenance and on/off site search engine improvement to a fully fledged on line marketing campaign using exciting new social media methods such as Twitter and Facebook as well as mailing lists, news and Blogging campaigns.
