Perry Landscape Services

Not a new site, but one of my personal favourites.

Dean Perry from Perry Landscape services was a member of my BNI Chapter and asked us to do him a website. We had a chat about what he wanted from a website and he was looking for an extended brochure just to be a point of presence. He did have quite a lot of nice photos though and wanted to get these on to his site for people to see his work.

Having a look through the photos, it seemed that there were enough there to write a little case study about each type of job. So we put the pictures together and Dean wrote a little piece about each one following the easy case study formula: STAR. That’s Situation, Task, Action, Result.

Writing case studies describes what you do in a way that is much easier to read than trying to list everything you can do. It also works really well with search engines as the keywords fall naturally in to place. So Dean writing about a garden in Trowbridge hits the keywords without having to force them in.

This being Godjira, we went to town on the clever stuff. There is a cute glow background, SiFR image replacement on the titles and a Mootools lightbox effect on the pictures. Click them and they get bigger. It’s clean and simple with the right sort of colours and a modern look that won’t date quickly.

Dean is delighted with the results. As a tradesman, he stands out from the others by having a professional website. He says the site paid for itself with the very first order he got through it.