Go-go Wear

Go-go Wear is a shop website for a range of sexy shoes and boots.

We were asked to make it clean clear and simple to use with a focus on the products themselves. We were also asked to come up with a logo and branding.

We decided to use ZenCart, the free Open Source shopping cart software. Zen Cart is fully featured and has lots of available add-ons. Plus it’s free, which is the best price!

We came up with a logo design and site design that we felt reflected the nature of the shoes. Quite often these shoes are sold with a range of other products like lingerie and we wanted a look and feel that separated us from that market, hence the groovy chick in a seventies stylee.

We also wanted to promote the site using a blog, rather than throw it all in together and risk losing the clean nature of the shop site, we added a separate WordPress based blog at blog.gogowear.co.uk and then linked to two together by putting RSS feeds from each site on to the other. (Something you have to use a third party feed manager for, in this case we used Feedburner).

We also set up a Facebook Fan Page at facebook.com/gogowear and a Twitter feed at twitter.com/gogowear and populated both with the RSS feed.

We really like this one. It’s simple, elegant and yet technically very clever with lots of integration going on behind the scenes. The shoes also rock !