Safewell AdWords Campaign

We have been working with Safewell for a number of years now. We ported their site to WordPress, took over the hosting and have been working quietly and effectively on their maintenance and keyword based SEO.

Safewell had a new innovative product to offer via their website; a Retained Health and Safety Service. Such was the power of the WordPress engine driving their website, their new page made it to number one on the Google search pretty much as soon as it had been indexed.

That wasn’t terribly useful however, as a review of the Google keyword search tool showed that in fact next to nobody was searching for “retained health and safety”. They may have been number one in Google but they were number one in a field of one with no-one looking for them!

So how do you get traffic to your website for a new product that doesn’t match any existing searches? Well the answer is of course Google AdWords. We sat down with Safewell and came up with a plan. We wanted to get traffic to their new product landing page based on searches people were already looking for like “health and safety” or “health and safety adviser” or “health and safety consultant” so we set up a ring fenced and targeted AdWords campaign with a fixed monthly budget that presented the advert for their retained health and safety service against those searches.

What we felt was important with this campaign, was to make sure the advert was discrete and targeted towards a particular landing page, so that the traffic could be clearly measured and evaluated to show a return on their investment.

The landing page makes sure that there is an “offer” and a method of capturing information for new potential customers. Safewell have a fixed monthly spend on their advertising that they can measure against business gained and aren’t just pumping money in to blanket advertising where no effect can be measured.

Safewell have gained several new key clients as the result of this campaign and are delighted with the results.

Find out more about Godjira’s maintenance and SEO packages here.